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        <pubDate>01/02/2011 12:00:00 AM</pubDate>
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            <title>Why change is good</title>
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            <description>
                Because nothing is ever perfect.
 Because it teaches us to embrace new things.
 Because it evolution is inevitable.
 Because sometimes it takes a revolution to make a difference.
 Because nothing is ever really finished, especially online.
 Because there&#38;rsquo;s always something new to consider.
...
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            <pubDate>Mon, 21 Feb 2011 00:00:00 +1000</pubDate>
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            <title>How I come up with new ideas</title>
            <link>http://www.outsideinsights.com.au/articles/how-i-come-up-with-new-ideas.html</link>
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            <description>
                Given the market entry work that I do for various brands, ideas and products, I am often asked this question.
 &#38;quot;How do I come up with a new idea?&#38;quot;
 
 It&#38;#39;s an age old question. One that many companies specialising in the Innovation space [tough problem] and Second Road have training, methologies and design...
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            <pubDate>Tue, 01 Feb 2011 00:00:00 +1000</pubDate>
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