http://www.outsideinsights.com.au/ Thu, 23 Feb 2012 04:11:18 outside insights Articles http://www.outsideinsights.com.au/?process=views/article.php&articleId=13757 http://www.outsideinsights.com.au/articles/Why-change-is-good.html Because nothing is ever perfect. Because it teaches us to embrace new things. Because it evolution is inevitable. Because sometimes it takes a revolution to make a difference. Because nothing is ever really finished, especially online. Because there’s always something new to consider. Because people change. Because customers change. And because everything changes eventually. It’s how we embrace... http://www.outsideinsights.com.au/?process=views/article.php&articleId=13097 http://www.outsideinsights.com.au/articles/How-I-come-up-with-new-ideas.html Given the market entry work that I do for various brands, ideas and products, I am often asked this question. "How do I come up with a new idea?" It's an age old question. One that many companies specialising in the Innovation space [tough problem] and Second Road have training, methologies and design processes to determine. If you've got the budget, you can commission the big consultancies like...