Recommended reading

Digital & Social media

• The Cluetrain Manifesto
• Here Comes Everybody, Clay Shirky

Strategy & Innovation

• The Art of Innovation, Tom Kelley
• The Ten Faces of Innovation, Tom Kelley
• Where Good Ideas Come From, Steven Johnson
• Anything from IDEO
• Purple Cow: Transform your Business by Being Remarkable, Seth Godin.
• In fact get Seth Godin's daily emails.
• Evil Plans - Having Fun on the Road to World Domination, Hugh MacLeod (get his email cartoons as well)

Marketing

• Brand Sense, Martin Lindstrom
• Buy-ology: Truth & Lies About Why We Buy, Martin Lindstrom
• Influence: The Psychology of Persuasion, Robert P. Caildini

Other stuff

• The Amazing Adventures of Kavalier & Clay, Michael Cabon
• The Escapist, Michael Cabon (all 3 parts)
• Watchmen, Alan Moore
• The Diamond Age; or , a Young Lady's Illusrated Primer, Neal Stephenson